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An Ad Agency Lives in This Century-Old Detroit Warehouse

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For its new downtown office, Detroit-based ad agency Lowe Campbell Ewald transformed a five-story former warehouse from a skeleton of concrete pillars into an office that's about as industrial-chic as they come. The $15M conversion, designed by local firm Neumann/Smith Architecture, embraces the unfinished aesthetic, keeping new infrastructural elements like ductwork, bolts, and wiring exposed. This juxtaposition of old and new runs throughout the office—its 500 doors are salvaged from local buildings and yet a four-story LED screen dominates the atrium.

The designers say the project will set "a precedent for repurposing long vacant Detroit buildings, shining the light on historic preservation and anchoring the creative sector's place as a strong economic engine for Detroit." Sounds great, but what do Detroit denizens think?

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