When you think about it, the average Ikea store has a lot in common with The Shining's Overlook Hotel. A penchant for tearing apart loved ones. A labyrinthian interior designed to keep you there forever (or at least until you find the right side table). Ghosts. Which makes this Shining-based Ikea Singapore ad all the more effective.
It's pretty impressive, the amount of Shining references they packed into a minute and thirty seconds. The trike ride begins below:
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