The patriotic ski country battle between Colorado's Steamboat Springs and Utah's Salt Lake City is officially over. Last month, Steamboat Springs (aka Ski Town U.S.A.) filed a federal lawsuit saying that Visit Salt Lake's new Ski City USA campaign violated their intellectual property rights. It looked like things were headed to court, but today the two parties announced that they have come to an agreement.
Honestly, the info is a bit scarce on what happened behind closed doors, but according to a press release, "Visit Salt Lake has agreed to revise its campaign in a manner that is acceptable to all parties."
Visit Salt Lake's website now promotes itself as "Ski City" but without the USA moniker. Its promotional video on the site has also been edited to take out references to "Ski City USA".
All other terms of the settlement are confidential. It's fair to assume that the Ski City name will stick, and that the absence of USA is a win for Steamboat Springs. At least this lawsuit was a heck of a lot shorter than that whole Park City Mountain Resort-Talisker mess.
· Settlement reached in Ski Town U.S.A. lawsuit [Steamboat Today]
· Ski Town U.S.A. Sues Ski City USA In Battle Over Name [Curbed Ski]
· Ski City USA Says It's Waaay Different Than Ski Town U.S.A. [Curbed Ski]
· Vail Plans to Connect PCMR and Canyons in Summer 2015 [Curbed Ski]