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Ski International

Top ski destinations from around the world are looking to China to boost their numbers this season, selling the ski resort as a luxury travel destination (cue the ski fashion shows). According to the China Ski Association's most recent estimates, China had about 5 million skiers in 2010 and was expected to have 20 million by this winter. Most of them are beginners, however, so North American and Europeans resorts are working to partner with local Chinese ski resorts in an effort to convince new skiers to spend money abroad. [Jing Daily]