The recent consistent snowfall in Lake Tahoe isn't just helping the ski areas, vacation rental firms are banking on storms spurring rental demand throughout the region. Dismal snow totals last winter have many prospective renters sitting on the fence about booking lodging this winter, but snow is a tempting incentive. The California drought has also resulted in other changes; people used to book lodging well in advance, but now wait until the last minute to check conditions. [Tahoe Daily Tribune]
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