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How Vitra Furniture Turned a Showroom Into a Showhouse

Created by London-based design firm Studioilse, this artsy, faux apartment in Weil am Rhein, Germany aims for more of a personality-infused, lived-in look than the average immaculate showhouse. The makeshift loft—located inside the VitraHaus showroom—was designed to house an imaginary Finnish-German couple named Harri and Astrid, a musician and set designer whose home reflects the couple's artistic lifestyle. "We wanted to think beyond the furniture and lighting and beyond the bland commercialization of design, to convey real life in all its layers and eccentricities," explains lead designer Ilse Crawford.

Interspersed between sleek, modern furniture by Vitra and Artek, artfully cluttered stacks of books, half-finished painting projects, and carelessly draped blankets soften the sleek place interiors and create the impression that the ridiculously cool Harri and Astrid have only just stepped out the door. Take a closer look around, this way.

· Studioilse designs home for fictitious couple using Vitra and Artek furniture [Dezeen]
· How Artek and Flos Merged Into One Radiant NYC Apartment [Curbed National]
· All Showhouses posts [Curbed National]