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Adventures in Marketing

Athena Calderone and Justina Blakeney are among the five designers chosen by CB2 to furnish "the first-ever apartment designed in real-time and entirely on Pinterest," according to reps for the modern furnishings brand. Pinterest users can weigh in on which pieces of furniture and accessories they like, then watch as the five-room Manhattan apartment comes to life. Watch the promo video, this way. [CurbedWire Inbox]