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Ikea is opening up its own museum in Sweden and Co.Design asks why, because apparently there's a more specific explanation than "ah yes, there goes Ikea on its world domination kick again." As is always the catch with Ikea's insuppressible stream of crazy crap, it ultimately all comes down to branding. "We want to find new ways for visitors to connect with the Ikea business," says the manager of Ikea's "corporate culture center." Co.Design has more. [Co.Design; previously]