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Adventures in Marketing

Take a closer look at the promotional renderings for The Bond—a fancy new condo tower in Toronto—and find a few big-time male celebrities galavanting around the sleek interiors. It's tempting to mock such a stunt, but if calling upon the handsome powers of Adrian Brody and Alexander Skarsgard isn't expert marketing, then what is? Take a look at the dudes—and maybe the building—right this way. [Curbed Toronto]