In the name of Ikea, the world's largest (read: world-dominating) furniture retailer with the world's most ingenious (if slightly oddball) marketing team, London-based artist Rod Hunt has illustrated—in eye-crossingly detailed Where's Waldo fashion—the homes of ten very different "Ikea families." It's all for a Russian Ikea marketing campaign, wherein posed portraits of theatrical fake families are translated into intricate drawings, to be deployed in a children's book and computer game. The families' apartments are outlandish and colorful, utterly stocked with Ikea fixings and a cast of (mostly creepy?) characters.
· Rod Hunt Illustrates 10 Ikea families and Their Homes for Russian Campaign [Design Boom]
· All Ikea coverage [Curbed National]
· All Adventures in Marketing posts [Curbed National]