Get ready folks, because Bud Light is turning Crested Butte into Whatever Town, USA and the transformation is happening as we speak. After two weeks of drama over whether or not the historic ski town should be painted blue (and paid $500,000) as part of Bud Light's "Are You Up for Whatever" ad campaign, the weekend-long party officially starts tomorrow. You can read up on the controversy over here, but let's take a sneak peak at what is happening in good ol' Crested Butte, shall we? PS: Rumor has it that Jay-Z is playing this weekend, and that just might be the tamest thing that happens at this beer-filled blue bash.
Preparations started with painting the streets blue:
And the streets of #CrestedButte are turning Bud Light blue. Residents opposed to all this plan to hand out PBR. pic.twitter.com/NljPB2ZUuy— Nancy Lofholm (@nlofholm) September 3, 2014
There seems to be a giant blue gorilla, because of course:
In town during #WhateverUSA? Check this out for road closures, open restaurants, and updates:http://t.co/sydZJspyu3 pic.twitter.com/C6ocOVFHlB— Travel Crested Butte (@_TravelCB) September 2, 2014
Kinda funny actually. #crestedbutte #budlight pic.twitter.com/YZXVqQO3iJ— Joellen Fonken (@johellind) September 3, 2014
There's also 6 hot tubs next to a "beach" and what looks to be a giant boom box?
The beach, complete with six hot tubs, just needs sand. #CrestedButte pic.twitter.com/sGrCKL7JvA— Doug Dixon (@alldayleawood) September 3, 2014
And of course the rumors are running rampant about what else is in store, namely a star-studded concert that includes Jay-Z and Beyonce. Some tweets even assume that Jay-Z is already IN the ski town:
Rumor has it that #jayz #nyc is playing #crestedbutte this weekend for The #budLight "Up for whateva"… http://t.co/aaJi9sDcfA— Snowmass Sports (@SnowmassSports) September 4, 2014
This Saturday Bud Light is throwing a party in Crested Butte. Lil Jon, Jay Z and Beyonce will be there performing. Going to be insane.— Tony Moreno (@TonyMoreno13) September 4, 2014
#WhateverUSA #budlight #CrestedButte it's going down Jay Z @s_c_ has arrived— Trevor Bona (@BronaTrev) September 3, 2014
Look like fun? Don't jump into your car and start that road trip quite yet, only Gunnison County residents and Bud Light contest winners are allowed into the 3-block party venue. Sorry kids.
· Crested Butte OKs Bud Light Fantasy Town, Asks for $500K [Curbed Ski]
· Should Bud Light Turn Crested Butte Into Its Blue Bro Beerfest? [Curbed Ski]
· From Telluride to Winter Park: Average Rent in 17 Ski Towns [Curbed Ski]
· Why the Death of the Ski Bum Will Ruin Ski Towns Everywhere [Curbed Ski]