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Times Square of the '30s and '40s Was Just Plain Beautiful

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Welcome back to Monochromes, a Friday mini-series wherein Curbed delves deep into the Library of Congress's photographic annals, resurfacing with an armful of old black-and-white photos of architecture and interior design. Have a find you want to share? Hit up the tipline; we'd love to hear from you.

There's nothing like black and white photos from the '30s and '40s to drum up some sentiment for Times Square. Back then, the area—perhaps the most recognizable swatch of land in the country—was not, in fact, overloaded with tourists and big box restaurants. Back then Humphrey Bogart's name lit up the black night and ads were paid for by Admiral the television manufacturer and Planters Peanuts. Go back further and even those have disappeared.

· New York City Views: Times Square [Library of Congress' Gottscho-Schleisner Collection]
· All Monochromes posts [Curbed National]
· All Dwelling posts [Curbed National]