clock menu more-arrow no yes mobile

Filed under:

Adventures in Marketing

Curbed Ski reports that good old Bud Light is currently turning Crested Butte, Colo., into "Whatever Town, USA," which will serve as the site for a highly-branded, weekend-long party. The streets are painted beer can blue, a giant gorilla has been constructed, and, unsurprisingly, the locals are less than pleased. Take a look. [Curbed Ski]