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Peek Inside a Posh Fifth Avenue Jewelry Store from 1944

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Welcome back to Monochromes, a Friday mini-series wherein Curbed delves deep into the internet's photographic annals, resurfacing with an armful of old black-and-white photos of architecture and interior design. Have a find you want to share? Hit up the tipline; we'd love to hear from you.

Half a century ago in New York City, 743 5th Avenue was home to the Goubaud Beauty Bar. These photos, taken in 1944, take you inside the store, progressing from a hall full of angled cabinets, to a perfumery bar with curvy counters, and finally to a sparse sitting area in the rear of the space. The boutique was very much into the "glassy display cases embedded within cushioned walls" look.

What became of the Goubaud Beauty Bar? Well, the entire 10-story building on that lot was sold to Louis Vuitton in 2007, in anticipation of an expansion to the brand's flagship store next door. The structure has since been demolished, and Louis Vuitton's construction of a one-story, 1,580-square-foot retail space is underway.


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· Goubaud Beauty Bar [Library of Congress—Gottscho-Schleisner Collection]
· All Monochromes posts [Curbed National]
· All Louis Vuitton coverage [Curbed National]