In what may be the strangest Ikea ad yet (the competition is pretty stiff though), a "flock of much-loved T-shirts" embark on a wild journey, flying through menacing storms and past an excessively zappy child, to reach its "home." It certainly doesn't become clear until the end, since bird-like clothes are just so distractingly bewildering, but the commercial is promoting Ikea's PAX wardrobe, the flying t-shirts' restful, final destination.
The ad, which is a sequel of sorts to the Swedish furniture giant's Shakespeare-inspired commercial—in which a young woman falls through the sky and eventually ends up on the retailer's MALM bed—just goes to suggest that weirder, more baffling marketing exploits are on the way.
· Clothing Goes Flying in Striking New Ikea Storage Ad [Co.Create]
· All Ikea Watch posts [Curbed National]
· All Video Interlude posts [Curbed National]