The snow sports industry's major trade association has released its 38th annual report on the state of the market. According to SnowSports Industries America (SIA), market sales in the 2014-15 season hit $4.5 billion, an increase of 2 percent over the previous season. Specialty stores still represent the biggest chunk of those sales, at $2.35 billion, but they're losing ground while chain stores saw a 13 percent increase, bringing them to $2.2 billion. Online sales saw a 4 percent increase but lag behind the other two major sectors at $997 million.
Trends highlighted in the 2014-15 report:
• Alpine touring ski sales up 30 percent
• Alpine touring equipment sales up 8 percent
• Action camera sales up 11 percent
• Rentals up 5 percent
• Winter/snow boot sales up 19 percent
According to SIA, the report also will go dive into topics such as where are consumers going for the lowest prices, where was the growth in snowboarders last year and how much did California's drought affect the market. SIA members get the report for no additional fee, but non-member who want the full breakdown have to shell out $525 for the intelligence report.
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