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How Patagonia Mixes Activism With Amazing Stories

B-corp Patagonia is currently promoting the tour of its new documentary, Jumbo Wild, which follows the decades long fight to stop a major ski resort project from forever altering what's now pristine British Columbia backcountry. The tour dates so far have been sold out, with extra screenings being added in some locations. This isn't new for Patagonia; the company has been working toward and honing this strategy of mixing activism with content to impressive effect. Fast Company took a deeper look at how Patagonia makes these projects happen.

Read more about Patagonia's strategy >>