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With New Max Pass, Intrawest Increases Season Pass Sales

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Intrawest, the parent company of ski areas like Steamboat, is reporting an uptick in season pass sales ahead of the upcoming winter. Likely driven by its new Max Pass, Intrawest recorded a 10 percent increase in the company's season and multi-day passes compared to last year. The Max Pass gives skiers access to 22 different ski resorts and was created to compete with the successful Vail Resorts' Epic Pass. Overall, the company's revenue was up 15.9 percent over the same quarter last year.

The Steamboat Today has more >>