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Wyoming Partners With Disney to Promote New Movie

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Skiers in Jackson Hole may recognize the scenery in a new Disney-Pixar film out today. The Good Dinosaur uses Wyoming as its primary setting, with special attention to the majestic peaks of the Grand Tetons. Recognizing an opportunity, the Wyoming Office of Tourism partnered with Disney-Pixar on a marketing deal that will promote the state as part of The Good Dinosaur's advertising campaign. According to Planet Jackson Hole, Wyoming "agreed to spend $1.2 million of its annual advertising budget on cross-promoting the film, including a $100,000 payout to help fund the world premiere of the animated picture."