A big selling point for many hotel is the convenience of their location relative to local attractions. And if the biggest local attraction of the ocean is, well, the ocean, then the MORPHotel would have a very convenient location indeed. Because it would float around in the ocean.
Conceived by architect engineer Gianluca Santosuosso as a sort of un-ship-like cruise ship, the MORPHotel, according to design boom, "involves taking people on an endless and continuous journey." It doesn't sound like it has the ability to steer or let people off, which is always a plus with cruise ships.