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Study Finds Realtors Use More Adjectives When Trying to Sell Expensive Homes

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The conclusions drawn from this analysis conducted by Realtor.com—essentially, that realtors tend to use more flowery language when describing pricier listings—are not terribly surprising, but some of the specifics are pretty fun. For instance, what would guess that the median reading level would be for listings for homes priced at $750,000 or less? If you guessed a seventh grade reading level, you would be correct. (For comparison, homes prices at $10 million and up are written at an 11th or 12th grade reading level, which makes a lot of sense since 11th or 12th grade is when you usually read The Great Gatsby, a book about a guy with a big, expensive mansion.)
· Real-Estate Pros Pen Purple Prose [WSJ]