Recently, Million Dollar Listing star Fredrik Eklund announced a new condo project on Williamsburg's Berry Street called Williamsberry. This is a very silly name for a building in which ostensibly serious adults are going to live—it sounds like a froyo shop or a fancy English butler. But the truth is that every building name is silly because buildings already come with names: their addresses. Sure, there are exceptions— the Chrysler Building, for instance, is a special building with a dignified and logical name—but for every Chrysler Building there are a dozen 260N9s. Because who would buy a condo there if it was just called 260 North 9th Street?