Transworld Snowboarding just posted this sweet little video (less than 40 seconds long!) showing what's assumed to be the first time snowboarding was featured in a commercial. The commercial is for Labatt's beer, and according to snowboard veteran Mark Halseth, was filmed in Banff, Canada and Colorado. Check out the full details over here, and enjoy this little piece of the past!
· First Snowboard Commercial : 1980 [Transworld]