Alternative rock band OK Go recently lent their talent for quirky over-the-top music videos to a Chinese furniture company, resulting in what may be the most fun and elaborate furniture commercial ever. This 1:46 ad for Red Star Macalline, a Chinese Ikea of sorts, combines visuals from the group's viral hit "The Writing's on the Wall" with a remix of their song, "I Won't Let You Down."
As Co.Create spots, the band seems to think the video will spark a new trend (see tweet ↓) Hmm, does their latest masterpiece make you crave some bright Macalline chairs?
We made a commercial for a Chinese furniture company. Next year everyone will be doing it. You heard it here first. https://t.co/tX75BUbVcl— OK Go (@okgo) March 23, 2015