Tokyo is now home to the world's most calming, minimalist chocolate shop. Created by the Japanese designer Nendo, the new outpost of the Belgium-based chocolatier BbyB displays its wares in a "floating" transparent shelf that is 40 feet long. Although it looks more like museum display than a retail aisle, customers slide the cabinet open themselves to choose from among 30 different flavors of chocolate, including strawberry, passion fruit and basil. The front of the store is entirely white, with marble floors and tiled walls, while the café in the back is painted entirely black. The vibe is slightly reminiscent of a clinic for chocoholics, yet at the same time it's all rather satisfying.
· Nendo designs BbyB's first overseas chocolate shop in Ginza, Tokyo [Design Boom]
· All Retail Therapy posts [Curbed National]