South Dakota is trying to entice young people to move there with a new ad campaign that humorous plays up some of the states negatives—chiefly, that it's a cold, barren desert with nothing to do for fun. Just like Mars! "South Dakota: progressive, production, and abundant in oxygen," the ad boasts. Pro tip: if you want to get people to move to the middle of nowhere, just tell them it's a writer's retreat.
· South Dakota's New Sales Pitch: 'Why Die on Mars When You Can Live' Here? [Daily Intel]
Filed under: