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Get Blinded By Miami's Twisting LED Billboard Tower

This morning, the Miami Herald updated their article on the giant LED Miami Innovation Tower that developer Michael Simkins is proposing for Miami's Overtown neighborhood with two new renderings and a rather interesting piece of information: it's being designed by New York's SHoP Architects. The firm is doing some of the biggest projects in that city and has been showered with accolades. This 633-foot-tall tower of billboards is being designed by starchitects. Kinda makes it just a little tiny bit harder to hate, doesn't it?

Just wait until you see the prismatic profile pic >>