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Armani, Fendi, Louis Vuitton and More Turn to Furnishings to Increase Revenue and Brand Power

While fans of midcentury modern among us may jones for chairs by Bertoia, tables by Saarinen, and desks and cabinets (and everything else, really) by the Eameses, there's a cohort of fashion-obsessed lovers of interior design who are happy to see the great maisons—like Louis Vuitton, Bottega Veneta, and Fendi—offer their signature take on luxury in home furnishings lines. And apparently, it's good for business, too, reports The Independent, in a story examining the rise of fashion house-hawked furnishings at this year's Salone in Milan. Armani Casa, the home-focused arm of the Italian luxury company, "saw total business increase 22% year-on-year," reports the British paper.

The reach into furnishings has also allowed brands' expansions into international markets, including Dubai and China. "Our Chinese markets are very important to us," an executive at Fendi told the journal. In an enthusiastic nod to this fact, the company exhibited a table—called "Zen"—festooned with dragon motifs at Salone. A bit heavy handed, perhaps, but confirmation of an increasingly important trend.

· How fashion designers like Armani and Louis Vuitton are jumping on furniture as a savvy investment [The Independent]
· The 9 Trends Cannibalizing the Interior Design Scene in 2015 [Curbed]
· All Salone del Mobile 2015 coverage [Curbed]
· All fashion posts [Curbed]