What It's Like To Be a Pro Skier in the Age of Instagram

In a story originally published in their February 2015 issue, Powder Magazine investigates what it's like to be a professional snow athlete in today's world of social media. Due in large part to hard work and social media savvy, no-name athletes are signing big contracts with top brands like Salomon, but is all the tweeting good for skiing?

Read on to find out how social media has "democratized the process of becoming a professional skier.">>