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Step Inside This Midcentury Time Capsule Tricked Out By a Modern-Day Mad Man

Welcome to House Calls, a recurring feature in which Curbed tours lovely, offbeat, or otherwise awesome homes.

Bob Pullum, a freelance creative director and recent alum of ad agency AKQA, didn't get to San Francisco until the early 90s, but he always pictured himself in a midcentury house. In those first days in the city, "I was like, 'I want a Jimmy Stewart Vertigo apartment, so I found one in Telegraph Hill," says Pullum. "It was an idyllic first San Francisco experience," complete with a picture-window view of the Bay Bridge recalling Stewart's staged overlook of Coit Tower.

Gorgeous late-60s furniture, eye-catching illustrations, and, other Sterling Cooper-reminiscent touches, over at Curbed SF. >>