On the heels of Aspen's announcement of a summer tourism pass targeting millennials, Vail released info on how the town is trying to attract people aged 18 to 34. according to research conducted by the town of Vail, millennials are less interested in timeshares and second homes and more interested in unique, adventurous experiences. Specific events like Vail's Snow Daze and Spring Back concerts are meant to lure millennials, as are the GoPro Games and Burton U.S. open.