Joining a long list of celebrities who've started their own lifestyle brands, design-obsessed house-flipping pro Ellen DeGeneres may be the most qualified one yet. DeGeneres, who has had several of her sweet pads featured in shelter mags and recently wrapped up a furniture design reality show with HGTV, takes the next logical step in her interior design domination with ED, her new design-y e-commerce site for home goods, apparel, and accessories. The products, which cover categories like serveware, linens, and throws, take after her own quirky androgynous style, resulting in some lovely twists on striped and floral patterns, plus some truly amusing objects.
In an interview with MyDomaine, DeGeneres confesses that she loves interior design and would pursue it if she "wasn't blessed with the gift of comedy." And her response to who is the "quintessential ED customer"? "Everyone! You! And you! And you! And you! And that guy! It's for everyone, including goats." Would them goats fancy a $25 silver-finish lamb bottle stopper? Anyway, these are pretty cute.