Durango businessman James Coleman isn't yet done making ski industry news. After spending the past season adding ski areas and resorts to his company, Coleman has announced he plans to make $10 million in improvements across the four mountains he now has interests in. While he's previously mentioned his plans for specific resorts, $10 million is now the official price tag for upgrades to what Coleman is billing as the "largest ski area collective in the Southwest."
Purgatory, which Coleman bought and rebranded this past season, will get a new high-speed quad to replace the Legends Lift. The Southwestern Colorado resort will also get two new trails off Ray's Ridge and some additional snowmaking.
Sipapu Ski and Summer Resort near Taos will get a new quad lift to service beginning and intermediate terrain. A new trail will be built under the lift and 5 acres of skiable terrain will be added through the extending other areas. Sipapu also will get some new snowmaking infrastructure.
Pajarito Mountain, near Los Alamos, New Mexico, will get a new beginners trail, and Arizona Snowbowl will get its first new chairlift in 30 years, with the Humphreys Peak Lift being replaced by a quad.
The new collective's pass offering, the Power Pass, could be more tempting for skier and boarders in the Southwest in light of Coleman's interest in investment.
· Power Pass [Official site]
· Newly Formed Ski Company Just Bought Purgatory Ski Resort [Curbed Ski]
· Colorado's Newly Purchased Purgatory Announces New Lift [Curbed Ski]