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Vail's New Name for Park City Resort is Revealed

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And it's Park City! At an event Wednesday announcing the new brand for the combination of Park City Mountain Resort and Canyons, brand evangelists unveiled a logo that takes a little from Column A and a little from Column B to make the new Park City logo as much a hybrid of the two resorts as the linked mega resort will be. Specifically, it's the typeface and illustration from the old Canyons logo now with Park City red. As the executives at the announcement alluded, there's a lot of brand equity in the town and name Park City, and it'd be a shame to let it go to waste.

The new logo came along with a new tag line: "There's only one. Park City." And the gondola that will connect the two resorts got a name, Quicksilver, along with the new restaurant at the base of the Silverlode Lift, dubbed Miners Camp.

The project to link Park City Mountain Resort and Canyons into a 7,300-acre behemoth with $50 million worth of capital improvements is an ambitious project that only Vail would undertake. In light of that, borrowing so heavily from the previous logos can seem a little underwhelming, but the brand evangelists have a good point in that there's no reason to squander an iconic name. It's certainly not going to upset our plans to take advantage of the new gondola and all those acres.

· Park City Mountain [Official site]