Exactly how did throwing and catching beer become a Jackson Hole obsession and a national sensation? Powder examines the answer in "The Cult of Quaff" in it's September issue. Aside from the season's first Powder issue being a great milestone for snow-starved North American skiers, we were really stoked to soak in the hilarious antics and talents of Jackson's quaffers — totally a word — with this fantastic multimedia piece Powder put together to accompany the mag feature. You should obviously grab the magazine, too, for the full experience.
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