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This Dark, Brooding NYC Apartment Is a Suave Showroom for Danish Design

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Vipp, the Danish purveyor of luxe trashcans, sexy prefab shelters, and other fancy industrial-chic things, has opened its first American showroom in New York City's Tribeca neighborhood. First spotlighted on Wallpaper, the new showroom is located in a four-story former sausage factory and currently doubles as the real home of Sofie Christensen Egelund, the company's co-owner and daughter of Vipp founder Holger Nielsen, and her husband Frank, a VP at the company.

As Egelund tells Wallpaper, the space "is constructed like a real apartment," which would help people imagine "how it must be like living around Vipp products." Indeed, the black-on-black interior, which includes a kitchen (outfitted in matte black stainless-steel Vipp cabinets), living room, bathroom, and bedrooms, is a sharp backdrop for a slew of Vipp offerings, including ceramics, lighting, bathroom fixtures, and, of course, the $300 trash bin that started everything. Head to Wallpaper for the full story and more photos.

· Vipp's first American showroom is a true home away from home [Wallpaper]
· Danish Luxury Trashcan Maker Just Designed a Sexy Prefab [Curbed]
· 6 Fast Facts About Tiger, the Company Bringing Super Affordable Danish Home Decor to America [Curbed]