Eschewing the typical ski area or winter tourism advertising of powder shots and groomer turns, Copper Mountain instead opted to imagine what's going on inside the body in anticipation of skiing. In a series of ad spots that are certainly unique for a resort, anthropomorphic pee drops and talking organs go wild when a snow day is called. Seattle ad agency Wexley School for Girls is behind the spots, which end with the exhortation that "Everyone deserves a snow day."
The pee drops that couldn't wait:
A heart aflutter:
A neuron to the spine:
Pupils dilating for powder:
What do you think Curbed Ski readers? Would these ads put Copper Mountain top of mind next snow day?