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At Last, a Designer TV to Match All Your Hip Furniture

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Now available in the U.S.

Update: The 40-inch Serif TV is now available for pre-orders in the U.S. on (in blue and white), and at the MoMA Design Store. In August, the product will hit Vitra, Bo Concept NY, and Ligne Roset stores in major markets. The price for U.S. customers? A cool $1,499.

One thing that never seems to have a place in beautiful home tours is the TV (especially over fireplaces). Regardless of whether one actually watches TV, the shiny black or metallic contraption just looks like one big home decor photobomb. As Wallpaper details, though, French brothers and furniture designers Ronan and Erwan Bouroullec have been collaborating with Samsung on a provocative new project called Serif TV, a flat-screen with an I-shaped frame, attachable legs, and a fabric panel to mask the connectors in the back. This product is what the designers call a "furniture TV" and "something that you can look at in the round."

Serif TV will come in three colors (ivory, dark blue, and red) and in three sizes (the largest being the 40-inch model.) User interface-wise, it'll also introduce a "curtain mode"—which, as Erwan describes to Wallpaper, is when the TV "automatically pixilates the picture in vertical lines to create an abstract, gently moving image." Is this goodbye to annoying commercials? Anyway, do check out the full interview here.

The Serif TV is set to be unveiled at the upcoming London Design Festival. And come November, it'll go sale in France, the UK, Sweden, and Denmark, with prices starting at£600 (~$930) What say you, Curbed readers? Would you want something like this?

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Watch the Serif TV in action in this Dezeen video: