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Whistler Blackcomb Takes Advantage of New Pass Tech

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Just in time for the British Columbia resort's 50th anniversary, Whistler Blackcomb is set to take better advantage of the radio-frequency identification passes it rolled out last year. As RFID technology in ski passes opens up new possibilities for resort operators, Whistler Blackcomb is debuting WB+, an online platform that allows guests to view stats about their days on the mountain. Setting up a WB+ profile will allow skiers and riders at Whistler Blackcomb to access the data that's being logged every time they hop on a lift with their RFID pass. Almost like Strava for Whistler, the profile will display stats such as days skied and total vertical as well as being sharable with friends and family to spark some competition.