Ski Utah, which represents 14 of the state's ski areas, is teaming up with Protect Our Winters (POW), a group with the goal of reducing the impact of climate change on skiing. Together, this new partnership will work to raise awareness of climate change in Utah and unite the state's snowsports community. Ski Utah's first act was to send a letter from its CEO, Nathan Rafferty, to Utah Gov. Gary Herbert, urging him to support the Environmental Protection Agency's Clean Power Plan and set out a strategy to hit the plan's targets. Herbert previously sent a letter calling for the EPA to abandon the plan to lower carbon emissions.
Ski Utah will also work to encourage its other partners and players in the snowsports industry to join POW's efforts, including participating in print, digital and social campaigns. The trade group will be joining POW, Discrete and Alta and Snowbird in hosting the inaugural "POW Day" on Jan. 13. That date historically has the highest chance of snowfall in the Wasatch, and to mark it, Ski Utah will be encouraging skiers and riders to drop their CO2 emissions for a day by carpooling, taking public transit or ride-sharing.
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