Shaun White has come full circle. The iconic snowboarder just bought a minority share in the resort company that now owns his two childhood mountains: Bear Mountain and Snow Summit. White reportedly made a "seven-digit" investment in Mammoth Resorts to join the team and will be immediately focusing on the two Southern California resorts where he learned to ride.
"It's amazing that I'm now an owner of the mountain where I grew up riding," White said in the announcement. "As an owner I'll be able to make changes and shape the future of the mountain and how people enjoy it — whether they're beginners or professionals."
By the age of 6, White was riding the terrain parks at Bear Mountain and Snow Summit. They were also the sites of his first competition and X Games run.
White's competitive experience will obviously be a boon to improving on Mammoth Resorts already strong terrain offerings. His name is also a huge coup for the group of Southern California resorts, which could use White's reputation as a way to boost the company's visibility and status in the region. How many other snowboarding legends have almost gotten into an onscreen fight with Justin Timberlake over Mila Kunis?
There should be more announcements on what's to come from White and Mammoth Resorts' partnership in the next few months.
· Shaun White [Mammoth Resorts]
· Snowboarder Shaun White buys a minority stake in Mammoth Resorts [LA Times]
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