If the forthcoming Rosewood São Paulo hotel’s roster of stars is any indication, then the former maternity ward it occupies is due to get a makeover for the times. Developed by French entrepreneur Alexandre Allard, the Cidade Matarazzo-sited hotel boasts Pritzker prize-winning Jean Nouvel as an architect and French design bigwig Philippe Starck as its designer. Renowned Brazilian artists Beatriz Milhazes and Saint-Clare Cemin are also collaborators on the 100,000-square-foot property that will include 151 guest rooms and 114 privately-owned suites.
Although it doesn’t open until 2018, Starck has revealed some of his designs for the luxe urban hotel and spa, a project that he’s been working on for seven years. His process involved visiting Brazil to establish an understanding of the country’s culture, art, and materials, and meeting with craftspeople and suppliers. The sneak peek shows rich and natural materials (different marbles and woods, as well as textiles), earth tones, and organic swoops and curves taking center stage in the space, while rare plants and tress form an urban oasis in the outdoor areas.