Spanish design agency Txaber designed a set of beer cans to look like Pantone color swatches that are advertising the color of the beer—called, of course, "Cantone"—and while that might sound a little silly (because it is), it also weirdly works. These are attractive beer cans, and now we feel better informed about what type of beer is inside of them. The lesson here is probably that's it pretty hard to go wrong when you're designing things to look like Pantone color swatches.
• Cantone: Color-Labeled Beers Let You See What’s in the Can [Web Urbanist]
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