According to the promotional video on Kickstarter, the FreezTHAT! ice cube tray can turn liquids into solids in 10 minutes flat using its unique shape and, more importantly, internally sealed cooling gel. That's 1/12 the time it takes a standard ice cube tray to work, and backers on Kickstarter are quite taken with the idea—with a month and a half to go, the product has already raised almost three times its $15,000 goal.
• This new ice cube tray has been designed to freeze liquids in 10 minutes [contemporist]
• FreezTHAT! Frozen Treats in a Flash! [Kickstarter]