Dallas Cowboys owner Jerry Jones knows just how obsessed fans can be when it comes to watching their favorite Texas, team. With the Cowboys' new $1 billion training facility in Frisco, Texas named The Star, Jones is catering to the one percent by creating an elevated luxury fan experience.
The "Cowboys Club" will be the first private club associated with a pro sports team. An exclusive country club for elite fanboys, the space offers up-close access to Dallas Cowboys team members and a unique vantage point for watching practice games.
Designed by the New York-based studio ICRAVE, the members-only clubhouse looks like a fancy, vaguely football-themed hotel. One side of club will overlook The Star's two outdoor practice fields while the other side looks out at the 50-yard line of the center's 12,000-seat indoor stadium. The club will also have three bars, dining rooms, meeting rooms, pool tables, and a private rooftop swimming pool.
Members will gain access to a series of members-only events featuring talks with coaches and players that get into the nitty gritty of team operations, strategy, and draft picks. Membership also includes access to the team's 60,000-square-foot fitness center where players and cheerleaders train.
This club ain't cheap. There's not only a $4,000-4,500 initiation fee, but also membership dues of $350 a month. If you're still interested, you're sadly too late. When memberships went on sale in January, they quickly sold out.
The Cowboys Club is just one small slice of the team's new massive 91-acre training facility (remember, this is separate from the team's AT&T Stadium in Arlington). In addition to the three practice fields, the complex will have a 16-story luxury hotel, restaurants, a sports medicine center, and Cowboys HQ.