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Notice Anything Weird About This 25-Story Cell Phone?

(It's actually an office tower)

This Moscow office tower got a head start on Halloween this year when Samsung embarked on a presumably very, very expensive mission to cover the whole thing in a 3,200-square-meter (around 34,445-square-foot) LED screen in order to make the building look like the world's biggest cell phone, for the purposes of advertising. It's effective, we suppose—the building/phone can be seen from over a mile away—but it's still not our favorite giant phone building, falling short to the Xing Yao Mobile Phone Plaza in China:

Samsung turns Moscow office tower into giant smartphone [GCR]