Much like floating houseplants, floating drinking glasses have little reason to exist other than the fact that they look like something you might see in a science fiction movie and are therefore kind of cool. And now they are a reality, thanks to a product called LevitatingCUP from Chicago-based inventor Joel Paglione, who recently launched a Kickstarter campaign to sell his creation.
As with all things levitating, LevitatingCUP works because of magnets. The Kickstarter language attempts to justify a need for such a product by saying that, "High-end drinking culture has always been shrouded in tradition, but as consumers like millennials start drinking whiskey and scotch more, there’s more and more demand to experience it in new ways, ways never thought to be possible before." But really, it comes down to: this is a cool, fun thing, and maybe you are willing to pay an exorbitant amount of money for a cool, fun thing.
Speaking of exorbitant amounts of money, the Kickstarter has not yet taken off (though there is still time) quite possibly due to how expensive the cups are. The cheapest way to get one is to contribute $139, which is kind of a lot for a cup. $129 will get you just the base, with no cup, if for some unknowable reason there is anyone who wants that.
• Levitating CUP: World's First Zero Gravity Drinkware [Kickstarter]