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Photo app VSCO unveils NYC office with free studio space for the public

An enticing service to photographers

VSCO, the popular photography app with a headquarters in Oakland, CA, unveiled its New York City outpost this week, and the space is more than just an office. While half of the stripped back, 11,500-square-foot area is dedicated to employee workstations, the other half houses the first ever VSCO Open Studio, a true blank canvas for photo shoots that will be open to the public.

Equipped with lighting gear and a cyclorama wall, the Open Studio can be booked for a maximum of two hours at a time through an online request process. The major stipulations are that the projects must be non-commercial and you’ll agree to give up a $250 deposit if a booking is canceled within 72 hours of the session.

The rest of the office, designed by Debartolo Architects, looks a lot like a blank canvas, as well, with an all-white kitchen, walls, and floors, contrasted only with black furniture and blown-up black-and-white photographs. The design also couldn’t stay away from the lobby staple Barcelona chairs, but the pair seen here fairly makes sense in the minimal, monochrome expanse.