Reviving Polaroid: 6 photographers take on the new I-1 instant camera

During NYCxDesign this past spring, the Impossible Project and MoMA Design Store partnered to launch I-1, the highly anticipated camera system that wants to reinvent instant photography for a new generation. I-1 is the first new camera to use the original Polaroid format in two decades—Impossible snatched up the last Polaroid factory after the company gave up on instant photography in 2008—but it also introduces an incredible level of digital control.

There’s an accompanying I-1 App that lets you control the aperture, shutter speed, and incorporate techniques like light painting and double exposure. The app can also scan and upload the captured image directly onto different social platforms. And the design itself, with sleek lines and an eight-LED ring flash that also indicates film count, has plenty of modern flair as well.

But how do the actual photos look? To find out, we invited six of our favorite photographers to take the I-1 out for a spin and capture their worlds. Here’s what they saw.