West Elm is getting into the hotel business, the Brooklyn-based furniture purveyor announced this morning. A partnership with hospitality management and development company DDK, West Elm Hotels will open locations in Detroit (at the intersection of Cass Avenue and Canfield Street, as Curbed Detroit reported), Minneapolis, Savannah, Charlotte, and Indianapolis starting in late 2018.
Each hotel will be designed to reflect the local community and feature traditional decor, crafts, food, and culture, as well as artwork commissioned and curated from local artists and artisans in the guest rooms and communal spaces. Intended to feel more like an inn or a boutique experience, West Elm Hotels hopes to forge connections between the community and guests—as well as with residents.
Each property will also feature its own distinctive design profile, from its exterior architecture to its bespoke interiors. Guests will also have the opportunity to purchase furnishings and artwork found in any room on West Elm’s website. If their well-appointed show rooms are any indication, we’re guessing that these new hotels will be both cool, cozy, and colorful.